Changing The Way You See Yourself!

Just Be Beautiful, Inc. GirlsMentoring

About Us

Just The Beginning

JBB Founder and Mentees at picnic

You are Born Beautiful.  Your Beauty comes from within.  Discover the Inner Beauty lying dormant.   

Our inspire you to see yourself as internally and externally BEAUTIFUL.

Just Be Beautiful, Inc was conceived and emerged in 1996-97 by Rita L. McGlothin, while teaching in Chicago, Illinois.  

She was inspired to mentor young, impressionable teens by her eighth grade student, Natasha and watching The Oprah Winfrey Show. 

Rita relocated to Atlanta, Georgia and continued to mentor students in her elementary classroom and community.  It was not until 2007 that Just Be Beautiful, Inc. became a true reality.  This glorious year marked the beginning of Just Be Beautiful, Inc. Girls Mentoring Organization's official incorporation, non-profit status, activities and classes in Atlanta, Georgia; inspired by her former fifth grade student, Stephanie. 

Learn more about our mission within the Classes & Activities section, as well as the Downloads.

JBB, Inc.'s Founder


Rita L. McGlothin

Educator. Community Service Advocate. Mentor.

Founded on Ephesians 1:6-7

Just Know More

Sponsor A Beauty Campaign


Support JBB, Inc. as we inspire young ladies to love the authentic self, heal from rejection, and build healthy relationships.

We are Beautifully Made & Accepted. Psalm 139:14 NLT


Classes & Activities

Toiletries Talk Tour

Our goal is to impact 500 schools, churches, community centers and/or youth groups with the Toiletries Talk and JBB 30-minute mentor program.  This nationwide tour is comprised of interactive, hands-on personal hygiene activities, mentorship and community safety tips.  

Book your Talk today!

Donate Toiletries Checklist

Mother & Daughter Ball

Moms, aunts, grandmothers, guardians and sisters spend an elegant evening with our JBB mentees. A night of games, dancing discussion and dinner. 

Father & Daughter Dance

Dads, uncles, grandfathers, cousins, big brothers and male chaperones spend a dynamic afternoon mentoring our young ladies through relationship-building games, dancing, dinner and photo ops. 

Loving The Authentic Self

We offer the following classes or sessions to assist young ladies in building their self-esteem & leading themselves authentically:

  • Beauty Is...
  • Could You Be the Most Beautiful Girl in the World?
  • Just Be Fit & Healthy
  • Just Be Gorgeous

Healthy Relationships

One ingredient for success involves forging and cultivating healthy relationships.  The following sessions are offered to assist in this cultivation:

Healing from Rejection

"Just a little rejection can cause a wound. Some wounds are never allowed to heal.  Adults grow up picking at the infected wound, then infecting others around them." So...we offer the following sessions to assist with healing from the wounds of rejection:

  • Just Be Loving & Kind
  • Beloved, You are Accepted
  • The 30-minute Mentor

Toiletries Talk*

Hygiene & Toiletries Kit

red and green plastic boxes filled with female toiletry supplies.

15+ Female products included in a snap lid, brightly colored translucent plastic container.

Journals & Handouts


Colorful "Starter" journals and interactive placemats are distributed to each participant. 

Write & Reflect


Participants enjoy talking, sharing and reflecting in their 'starter' journals. 

Think. Time.


Participants are given 'think-time' to reflect on hygiene and anti-bullying writing prompts.

Watch our Toiletries Talk Videos here:

Just Watch!

Make. New. Friends!


Throughout the session, we laugh, meet others and make new friends

Celebrate Beauty


We affirm one another with Beauty Hi-fives and show off in our JBB T-Shirts

Just Subscribe

Sign up to hear from us about JBB social events, fundraisers, giveaways and new JBB swag-gear for sale.

Just Contact Us

We would love to hear from you!

We are a community-based organization, seeking to positively  impact the lives of young ladies throughout the nation. 

Just Be Beautiful, Inc. Girls Mentoring

PO BOX 311740, ATLANTA, GA 31131, US

Just Drop us a line!

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Sponsor A Beauty Campaign

Your support and contributions will enable our 501c3 tax-exempt organization to provide a personal hygiene kit, t-shirt apparel, life-skills classes,  fun events, and relationship-building activities.  Your generous donation will fund our mission. 

 Click here to learn more.

Pay with PayPal or a debit/credit card

Just Have Swag


Class Activity Descriptions and Toiletry Talk Kit Donations checklist